A good idea perhaps can be considered as the most powerful weapon in the modern world.

The basic and most common understanding on copyright is that one cannot copy the artwork of another without permission. The concept of copyright law is more than just rights over artworks. It is more than rights for author, creators, or its consumers. Copyright law is about creativity. The creativity to create and the creativity to protect such creation with the aspiration so that its consumers can honor the creator without being overly limited to enjoy the creation.

Unlike other Industrial Rights in Intellectual Property where the nature of its rights are given by registration, the nature of Copyright law is given automatically based on the declarative principle after the creative work is implemented in physical form. This creates a layer of dynamics between the Creator, the Copyright Holder, the owner of Related Rights, and the general public as the consumers for creative works. Understanding the growing need of certainty in Copyright implementation, Sajogo Marks will bridge the connection between Copyright practitioners. Because we learn to understand the beauty of a creative work and how to honor the history behind its creation.

Copyright law has evolved through law amendments for many years. The latest amendment for Copyright Law in Indonesia was made by the enactment of Law No. 28 of 2014. The rapid growth in science, technology, art, and literature knows no boundaries. And thus, the government of Indonesia deems that the practice of Copyright requires increased protection, guarantee, and legal certainty that can create a better balance for Copyright practitioners.

In Sajogo Marks, we believe that behind every creative work of a creation, lies a portrait of the artist that is truly unique and beautiful. And where such beauty, requires acknowledgement and recognition just as much as it requires protection that it naturally deserves.

Your brand or the image of your brand should not be regarded merely as a name, image, design, slogan or an easily remembered picture. Your brand is a result of a carefully crafted personality profile of your product or service that has or will gain distinctiveness and reputation through years of use. Its distinctiveness requires recognition but it deserves protection more.

The protection of trademark in Indonesia is governed under Law No. 20 of 2016 regarding Mark and Geographical Indication. Registration of trademark in Indonesia now includes protection for images, logos, names, words, letters, numbers, compilation of colors, in forms of two and/or three dimensions, sound, holograms, or combination of two or more of the above elements, that may differentiate goods and/or services produced by a person or company in its business activities.

We encourage our clients to register their names, brands, or images that is often the significant key of our client’s business. As registered Intellectual property consultant in Indonesia, we provide services of trademark registration and protection in Indonesia. As members of the Asian Patent Attorneys Association, we provide services of trademark registration and protection around the globe. We have successfully registered trademarks for domestic and international clients in Singapore, Malaysia, Japan, South Korea, Vietnam, Myanmar, Cambodia, China, Japan, Australia, Europe, Africa, the United States of America, and many more.

MADRID PROTOCOL REGISTRATION
The enactment of Government Regulation No. 22/2018 has allowed registrants to apply worldwide trade mark registration at World Intellectual Property Organization (WIPO) through Indonesia’s IP Office (DJKI). Sajogo Marks has assisted its clients to submit worldwide trade mark registration up to 90 choices of countries with a single submission form through our online system that is connected to DJKI’s Madrid Protocol registration platform.

Industrial Design is a unique protection of IP where the artistic nature of Copyright meets the novelty of invention in Patents. Under Indonesian Industrial Design law, the definition of Industrial Design is a creation of forms, configurations, or composition of lines and colors, or lines and colors, or combination of the above in two or three dimensional forms, that creates an aesthetic feature, to be implemented in two or three dimensional patterns, and can be used to manufacture products, goods, industrial commodities, or handcrafts. The registration and protection of Industrial Design in Indonesia is governed by Law No. 31 of 2000.

The fine lines between new designs and prior arts (or existing designs) often became the reason for disputes between business doers. Through years of dispute settlement in Industrial Design, we come to understand the value of designers. We value the originality of every designer, either in creating new designs or developing existing ones to create newer designs.

Sajogo Marks has extensive experience in representing clients in Industrial Design matters, both for domestic or cross-border Industrial Design registration and protection.

Like time, the growth of technology is unstoppable. Solving problem innovation and invention are unbound and getting more common by the day. Patents have long served as a fundamental element in the growth of technology that eventually became the backbone of the economic world. For the world today and the future. The protection and registration of Patents in Indonesia has grown significantly throughout the years. And thus the rapid growth of technology along side its registration in the Patent Office has birthed new regulation for matters relating to Patents, Law No. 13 of 2016.

Patents are exclusive rights. And that is why, we in Sajogo Marks, carefully study the inventive steps of our clients and carefully consider every element in our patent drafts. We understand the uniqueness of every invention and the connection between the invention and the honest intention of the inventors. Maintaining the exclusivity of our client’s patent rights, both for simple and ordinary patents, is our priority aim in one hand. While on the other hand, we focus on protecting the economic interest of our clients during their development and exploration of new ideas in technology and innovation.

In a world that is filled with competition in the free market, the battle of ideas has often become the significant key to open the door to worlds of new venture and opportunities. Just like an individual protecting the key to a safe, your creation of trade secret, your story how to do what you do, needs protection as well.

Trade Secret is a powerful tool. It has the power to give reasons for competitors to entertain themselves by peering back into the story behind its competitor’s success. But what is Trade Secret under Indonesian laws? According to Law No. 30 of 2000 regarding Trade Secret, the definition of Trade Secret is information that is not available in the general public, in the field of technology and/or business, that has economical value useful in a business activity, and its secrecy is securely guarded by the owner of the Trade Secret. While the scope of Trade Secret includes manufacturing method, processing method, sales method, or other information that has economical value in the field of business and/or technology that is not known in the general public.

We provide consultation, protection, as well as registration of Trade Secret license agreements under the framework of the Trade Secret law. In our experience, issues relating to Trade Secrets doesn’t always rest on the relationship between business doers and its competitors or its licensees, but also on the relationship between an employer and its employees. Our general view of our client’s cases also include the need of executing confidentiality agreements for our client’s employee. Because we believe in the legend of our client’s success and the need to preserve the distinctness of that legend.

Indonesia is known as an agricultural country with various biological resources that are highly diversified and is often touted as a country that enjoys “mega-biodiversity”. And therefore, progressive, efficient, and strong agriculture as well as ready suply of disctinct crops are important for the development of the nation. With economic globalization, the right to distinct plant variety plays an important role in the ever growing competitive international market. The effectiveness of agricultural development and the productivity of a plant variety is greatly influenced by the ability to genetically improve the potentials of a particular variety.

In order to further increase the interest and role of individuals or agricultural companies and to optimize new cultivation ideas that may result to the production of new and superior plant varieties, certain legal rights must be implemented. Any individual or party involved in crop planting who are able to produce variety that are new, distinct, homogeneous and stable should be given due recognition. Plant Variety right or “plant breeder’s” right in Indonesia is given protection under Law No. 29 of 2000. The registration of Plant Variety right shall be submitted to the Ministry of Agriculture of the Republic of Indonesia.

Although tiny in size or even small to say the least, the Integrated Circuit (IT) has a giant impact in the IT industry. The invention of the Layout Design of Integrated Circuit is protected In Indonesia under Law No. 32 of 2000.

The rights and protection to Layout Design of Integrated Circuit in Indonesia is given for original (uncommon) layout designs and to independent designer(s) who first commercially exploits such design. The protection of such right is valid for the duration of ten (10) years and the application of such protection must be submitted to the Indonesian IP office.

Sajogo Marks helps you to register your design and provides you with legal options in the event of any design infringements that you may experience.

Back in the day when internet was yet to be discovered, salesmen have to, literally, go door-to door to offer their goods. But now, with the availability of internet, not only that goods can be offered worldwide, the doorstep of your company is now only a few clicks away. The easy access of internet and development of fast networks, has brought together clients, distributors, marketers, consumers, and individuals across the world into single computer screens or even gadgets by logging into domain names.

Indonesia, for many years have invited foreign investors from all around the globe. And nowadays, Indonesian branded goods and services or even international branded goods and services originating from Indonesia are enjoyed by consumers or users worldwide. As much as you have confidence with the well-known factor of your goods and services, the identity of origin of your goods and services are important. Not only that it is important, it needs protection too.

For many years, companies in Indonesia have been using “.co.id” as the identity of their domain names. Now, Indonesia has launched a generic top level domain (GTLD), the “.id”. We have encountered that a number of cyber squatters have used the .id domain as a method to violate or misguide internet users.

Sajogo Marks is dedicated to protect your business investment in Indonesia and offers protection to your goods or company’s name by registering your domain names in the Indonesian domain name registry. Or in the event of any domain name violation and domain name dispute arises, we can assist clients to lodge a domain name dispute claim through PPND in accordance with PANDI rules as the recognized governing authority in Indonesia.

No matter how well you protect your intellectual property rights, sometimes conflicts between business doers are still inevitable. Conflicts in commercial matters varies across business doers. It may relate to disputes in any field of intellectual property or disputes in any commercial area. Any dispute requires a reliable dispute resolution mechanism. But most importantly, it requires a reliable dispute resolution expert. Such expert is often the missing link in a dispute.

Together with reputable and reliable legal experts in Markus Sajogo & Associates, we combine the best minds in IP as a solution for your missing link. We offer solution in the settlement of any commercial and intellectual property disputes, whether for cases in all commercial courts in Indonesia, domestic & international arbitration institution, or even IP courts around the world. As a testimony to our success, we have successfully represented domestic and international clients in filing or defending lawsuits in Indonesian commercial courts, IP courts in Malaysia, Singapore, South Korea, Australia, and many more.

Although commercial and IP courts have jurisdiction over intellectual property disputes, specifically in passing off or invalidation claims of IP rights, we often found that the commercial nature of the dispute requires a reliable settlement as well. Especially for cross border claims, mediation and arbitration can be regarded as the most effective and reliable dispute resolution mechanism. The founder of Sajogo MarksTM , E.L. Sajogo, is known as a Member of the Chartered Institute of Arbitrators. And thus, we encourage our clients to settle their disputes by mediation or arbitration.